Our heritage calls us to create and together we answer.
The eternal student & introvert, Liana is most comfortable communing with wildflowers or with her head in a book. She has a B.A. in Health Sciences & Masters in Business, but discovered her true passion in Vitalist Herbalism. Though Mother Nature remains her greatest teacher, she also studies under the guidance of Master Herbalists and attended the California School of Herbal Studies. As Chief Formulator Liana artfully crafts remedies with an East meets West style befitting to her lineage.
Inspired by the meaning the apothecary held to its community of loyal customers, Roxane always dreamt of doing just like Opa did. After years of working in operations & retail management, she has found her way home.
A family business through & through. Cleban was originally founded by Michel Cleban in 1850 Amsterdam as a “drogisterij,” (loosely translated as “apothecary.”) A century later our grandfather was given a job as a clerk, the shopkeeper being a distant relative. Twenty years later he took ownership, working alongside his son for years before passing the apothecary onto him.
We remember it as a place of community & healing, where you would find skincare, vitamins & herbal supplements, and be treated to a salty dropje (Dutch licorice) on your way out.
Ten years after the founding apothecary closed its doors, Cleban & Daughters launched in the Golden state of California. Every step in production is maintained locally in a conscious effort to minimize our carbon footprint. We work with small batch farmers who are experts in their crops, carefully cultivate the land & contribute greatly to the potency of our formulas. Respect for Mother Nature & the pursuit of efficacy permeates throughout our process.